Fired Up About Frozen Fruit

Posted by on May 25, 2012 in News | Comments Off on Fired Up About Frozen Fruit

In the May issue of Grocery Headquarters, Food and Wellness Group’s Mike Collins recently shone a bright light on the benefits of frozen fruit, one of the fastest-growing categories in the supermarket. Quoted extensively in an article by Elizabeth Louise Hatt entitled “Nutrition on Ice,” Mike extols the virtues of products like Frozen Wild Blueberries: “It’s an excellent value for consumers who want to improve their diets while making the most of their food dollar and their time.” Frozen Wild Blueberries (and FWG) feature prominently in the story, which encourages retailers to do more to promote sales of healthy frozen fruit. Read full article