The Colors of Health debuts at FNCE 2013

Posted by on Oct 18, 2013 in News | 0 comments

The Food and Wellness Group team is previewing its Colors of Health initiative at the 2013 Food and Nutrition Conference and Expo (FNCE) in Houston, October 19 – 22.

The Colors of Health is a color-guided, goal-oriented marketing initiative to increase the consumption of fruits and vegetables to 5 cups a day. Using the power and appeal of color to communicate the health benefits of fruits and vegetables–and drive increased purchase and consumption–the program is designed to move people from passive awareness to active achievement.

At FNCE Expo Booth 1730, the team is previewing interactive tools that will engage consumers in the 5-color, 5-cup goal of The Colors of Health. These include a shop-by-color guide, website, mobile app and an integrated communications program, including special shopper marketing tools designed for the supermarket setting: the most influential place to motivate shopper behavior–and change eating habits for better health.

The Food and Nutrition Conference and Expo is the annual meeting of the Academy of Nutrition and Dietetics and is the organization’s premier event, attracting over 8,000 registered dietitians, nutrition science researchers, policy makers, health-care providers and industry leaders. Not surprisingly, The Colors of Health booth is a colorful and visually striking presentation among the 350 exhibitors at the Expo.

 

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