About

The Food and Wellness Group (FWG) is a marketing consultancy in the food, beverage, and nutraceutical industries. It is experienced in the discovery and development of phyto-based marketing strategies for product positionings and tactical executions that leverage “the phytonutrient advantage” for a product’s marketing story.

As part of its overall mission, the FWG seeks to partner with businesses and organizations that have goals and objectives oriented towards “guiding, motivating, and moving” Americans to reach their recommended DGA daily consumption levels of fruits and veggies for better health. FWG created a proprietary and branded marketing initiative called The Colors of Health® that features The Color Way® guidance system to help Americans reach their daily goal of 5 Cups. 5 Colors. Every Day. Both The Colors of Health® and The Color Way® are registered trademarks of the Food and Wellness Group.

John SauveJohn Sauve – Principal/Consultant

John has over 40 years of marketing and executive management experience in the food, foodservice, beverage, and dietary supplement industries including strategic planning, research, advertising and promotion, new product, new concepts, and new business development. He has been a leader in supporting the research and the awareness building promotion for the phytonutrient-driven health properties of fruits and veggies.

John’s profile can be viewed on LinkedIn.