Posts by aswardlick

Words of Wellness: Servings schmervings. The word has lost all meaning.

Posted by on Apr 17, 2014 in The Food Well | 0 comments

“Serving” is the ubiquitous term we use to describe “a quantity of food suitable for, or served to, one person.” It’s also the term used by experts who are advising us on how to eat healthy. The problem is, a “serving” is in the eyes of the beholder. Despite more specific definitions provided by the USDA Dietary Guidelines for Americans (DGAs) over the decades, most people tend to take the word at face value. A “serving” is what’s in front of me, whether that is a 2-liter bottle of soda, a pint of ice cream, or a 12-ounce flank steak. Yes, packaged goods indicate how many...

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Bringing The Colors of Health To America’s Dietitians:

Posted by on Oct 19, 2013 in The Food Well | 0 comments

Bringing The Colors of Health To America’s Dietitians:

This week, the Food and Wellness Group is in Houston to preview The Colors of Health to those on the ground floor of America’s campaign for better health through improved nutrition. Here at the Food and Nutrition Conference and Expo (FNCE), sponsored by the Academy of Nutrition and Dietetics, we are previewing the new, color-guided, goal-oriented marketing initiative developed by the Food and Wellness Group to finally “move the needle” in the consumption of fruits and vegetables.

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The Colors of Health debuts at FNCE 2013

Posted by on Oct 18, 2013 in News | 0 comments

The Food and Wellness Group team is previewing its Colors of Health initiative at the 2013 Food and Nutrition Conference and Expo (FNCE) in Houston, October 19 – 22. The Colors of Health is a color-guided, goal-oriented marketing initiative to increase the consumption of fruits and vegetables to 5 cups a day. Using the power and appeal of color to communicate the health benefits of fruits and vegetables–and drive increased purchase and consumption–the program is designed to move people from passive awareness to active achievement. At FNCE Expo Booth 1730, the team is previewing...

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Words of Wellness: Flexitarian

Posted by on May 10, 2013 in The Food Well | 2 comments

Words of Wellness: Flexitarian

Simplicity is the goal of many modern diets. Ban all carbs (Atkins); ban anything that can’t be hunted or gathered (Paleo); ban all animal products (Vegan); ban anything you wouldn’t have seen on an Italian menu 50 years ago (Mediterranean). Of course I’m over simplifying here; but if you take all of this dietary advice together, you’d die of starvation. Which perhaps is why so many people are describing themselves these days as “flexitarian.”

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Need a strategy for sticking with your resolution to eat healthy? Think COLOR!

Posted by on Jan 29, 2013 in The Food Well | 0 comments

Need a strategy for sticking with your resolution to eat healthy?           Think COLOR!

We recently shared this color story on Penobscot McCrum’s Mainely Potatoes blog: One of the most popular New Year’s resolutions made each year is to “eat a healthier diet.” But as we flip the calendar page from January to February, a sorry fact must be faced: Most of us will soon abandon our good intentions.  Why do we give up so soon? According to Psychology Today’s Tamar Chansky, PhD, it’s because we live in an age of instant gratification, where expectations to “go big or go home,” make it hard for us to go small and go slow. And as Aesop tell us, slow and steady wins...

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