Posts by John Sauve

Refrigerators, Insights, and Fruits & Veggies

Posted by on Dec 22, 2015 in The Food Well | 0 comments

Refrigerators, Insights, and Fruits & Veggies

I recently listened to a marketing video that talked about the difficulty in discovering insights into things. It discussed how insights are generally hidden somehow and therefore not so easy to spot. That makes sense. Discovery usually requires getting deeper inside whatever it is that presents the challenge and then actually being able to see something you didn’t see before … like an AHAH! moment when a light goes on. Read More on LinkedIn.

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Move Over Blueberries, Cranberries and Pomegranates, Aronia Is About to Claim the American Health Spotlight

Posted by on May 21, 2014 in News | 0 comments

Move Over Blueberries, Cranberries and Pomegranates, Aronia Is About to Claim the American Health Spotlight

Artemis International taps agency to excite the market about Aronia berries: a superfruit prized by Europeans that grows virtually unnoticed, right here in America PORTLAND, Maine—Everyone knows that blueberries are high in antioxidant capacity. In fact, it made them famous as a superfruit around the world. But did you know that Aronia berries are three times higher? Aronia what? Chances are you’ve never heard of these super dark berries–but that’s about to change. Artemis International, a specialized marketer of dark-pigmented, health promoting berry-based ingredients in the US and a...

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Is Taste Really King?

Posted by on Jul 13, 2012 in The Food Well | 0 comments

Is Taste Really King?

Contrary to industry perception, the key driver of produce consumption is health, not taste. We all rely on research to help guide our marketing strategies. But what if the research is sending us down the wrong path? For example, consider the 2012 Food & Health Survey, an annual consumer attitude study commissioned by the International Food Information Council Foundation (IFIC). A key finding early in the survey report is this: Nearly all Americans are trying to improve at least one aspect of their eating habits. Nearly nine in 10 have tried to eat more fruits and vegetables. In fact,...

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Gee, I wonder if something needs to change…

Posted by on Apr 25, 2012 in The Food Well | 2 comments

Let’s face it, everyone understands that fruits and veggies are healthy for you. Right? In fact, we know through research that the number-one reason people eat fruits and veggies is health. It is not, as believed even by some produce industry leaders, taste. Not a day goes by in this country without numerous positive stories being written about the health benefits of produce. In the debate over obesity, in national dietary guidelines like MyPlate, fruits and veggies are the health stars of all the food groups.  Yes, milk, nuts and whole grains are in the conversation and certainly deserve...

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