Cases

Wild Blueberry Association

From Commodity to Brand: Nature’s Antioxidant Superfruit

Over the course of two decades, we have partnered with the Wild Blueberry industry to transform their product from a commodity ingredient into a superfood icon that commands premium prices worldwide.  Full case study

Dole Frozen Fruit

Frozen Category Leadership: Just as Healthy as Fresh

We have helped launch Dole’s new line of frozen fruit with a compelling, first-in-category health story, building on our in-depth understanding of the role color plays in healthy eating.  Full case study

Produce for Better Health Foundation

Breakthrough Strategy: 5 A Day the Color Way

Working with the Produce for Better Health Foundation, we created a national campaign that infused energy, clarity, and results into the 5 A Day message, making it easy for consumers to “eat their colors.” Full case study

Wyman’s of Maine

The Frozen Fruit Experts

The Food and Wellness Group was tapped by Wyman’s of Maine to help develop and articulate its new positioning as “The Frozen Fruit Experts,” while maintaining the brand’s hard-earned leadership role in the Wild Blueberry product category it pioneered. Full case study

Ganeden Biotech

Branding Friendly Bacteria: GanedenBC30 Probiotic

We created a highly differentiating brand for “GanedenBC30,” a patented strain of probiotic bacteria, elevating its visibility in the food ingredient sector and taking a leadership role in probiotic brand marketing.  Full case study

Penobscot McCrum

Product Repositioning: Nutrition Packed Potato Power

With our help, this Maine family-owned potato specialty company is refocusing attention on the nutritional benefits of potatoes, becoming a leader in the health-based marketing of an all-American staple food. Full case study

The Cheeses of France

The French Paradox: Parlez-vous Fromage?

In a first-of-its kind shopper marketing campaign for imported French cheeses, we opened up a conversation between American cheese lovers and the producers of some of the finest cheeses in the world. Full case study