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Move Over Blueberries, Cranberries and Pomegranates, Aronia Is About to Claim the American Health Spotlight

Posted by on May 21, 2014 in News | 0 comments

Move Over Blueberries, Cranberries and Pomegranates, Aronia Is About to Claim the American Health Spotlight

Artemis International taps agency to excite the market about Aronia berries: a superfruit prized by Europeans that grows virtually unnoticed, right here in America PORTLAND, Maine—Everyone knows that blueberries are high in antioxidant capacity. In fact, it made them famous as a superfruit around the world. But did you know that Aronia berries are three times higher? Aronia what? Chances are you’ve never heard of these super dark berries–but that’s about to change. Artemis International, a specialized marketer of dark-pigmented, health promoting berry-based ingredients in the US and a...

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The Colors of Health® Takes On the Challenge of Increasing Per-Capita Consumption of Fruits and Vegetables

Posted by on Mar 28, 2014 in News | 0 comments

The Colors of Health® Takes On the Challenge of Increasing Per-Capita Consumption of Fruits and Vegetables

Private-sector venture, led by creators of The Color Way,™ introduces new color-guided, goal-oriented, marketing initiative focused on the DGA recommendations. PORTLAND, MAINE—For more than two decades, Americans have been preached to and educated about eating more fruits and vegetables for better health. Increasing fruit and vegetables consumption has been one of the leading recommendations in the Dietary Guidelines For Americans (DGAs), as well as from most major health-promotion organizations in America—for a very long time. So, what has actually happened to consumption...

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Who Says Health Doesn’t Sell?

Posted by on Dec 26, 2013 in News, The Food Well | 1 comment

Who Says Health Doesn’t Sell?

The produce industry’s leading publication, The Packer, recently featured an opinion column titled "Don’t Discount Produce’s Health Message," co-authored by the Food and Wellness Group’s managing partners, John Sauve and David Swardlick. The provocative piece addresses recent, high-visibility coverage of the challenge of increasing daily consumption of fruits and vegetables for better health. The column urges produce marketers and health-promotion leaders to stay focused on produce's most distinctive and potent benefit.

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The Colors of Health debuts at FNCE 2013

Posted by on Oct 18, 2013 in News | 0 comments

The Food and Wellness Group team is previewing its Colors of Health initiative at the 2013 Food and Nutrition Conference and Expo (FNCE) in Houston, October 19 – 22. The Colors of Health is a color-guided, goal-oriented marketing initiative to increase the consumption of fruits and vegetables to 5 cups a day. Using the power and appeal of color to communicate the health benefits of fruits and vegetables–and drive increased purchase and consumption–the program is designed to move people from passive awareness to active achievement. At FNCE Expo Booth 1730, the team is previewing...

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The Power of White: Unpacking the phytonutrients in potatoes

Posted by on Sep 18, 2012 in News | 1 comment

Even white fruits and vegetables have phyto-power. The phytochemical content of white potatoes is the subject of a recent article posted by Jay McCrum, CEO of Penobscot McCrum, a leading supplier of potato specialty products.  Drawing on the phytochemical analysis done by the USDA’s Agriculture Research Service (ARS), the article goes a step further in establishing the all-popular white potato as a vegetable worthy of healthy respect. The Food and Wellness Group has been working with Penobscot McCrum to elevate the nutrient-rich profile of potatoes. The potato’s combination of high...

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Maine Lobster Industry Takes Major Step Forward

Posted by on Aug 19, 2012 in News | 0 comments

The Maine Lobster industry has taken a major step toward building a mechanism to increase global demand for Maine Lobster. John Sauve, Food and Wellness Group president and former Executive Director of the Wild Blueberry Association of North America, has been consulting with the Maine Lobster Advisory Council to develop a strategic structure—a framework for a four-part initiative—to significantly enhance the brand identity of Maine Lobster and increase demand for Maine’s signature seafood product.  Quoting a recent article in the Bangor Daily News, “The advisory council hired Sauve...

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