The Food Well

Bringing The Colors of Health To America’s Dietitians:

Posted by on Oct 19, 2013 in The Food Well | 0 comments

Bringing The Colors of Health To America’s Dietitians:

This week, the Food and Wellness Group is in Houston to preview The Colors of Health to those on the ground floor of America’s campaign for better health through improved nutrition. Here at the Food and Nutrition Conference and Expo (FNCE), sponsored by the Academy of Nutrition and Dietetics, we are previewing the new, color-guided, goal-oriented marketing initiative developed by the Food and Wellness Group to finally “move the needle” in the consumption of fruits and vegetables.

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Words of Wellness: Flexitarian

Posted by on May 10, 2013 in The Food Well | 2 comments

Words of Wellness: Flexitarian

Simplicity is the goal of many modern diets. Ban all carbs (Atkins); ban anything that can’t be hunted or gathered (Paleo); ban all animal products (Vegan); ban anything you wouldn’t have seen on an Italian menu 50 years ago (Mediterranean). Of course I’m over simplifying here; but if you take all of this dietary advice together, you’d die of starvation. Which perhaps is why so many people are describing themselves these days as “flexitarian.”

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Need a strategy for sticking with your resolution to eat healthy? Think COLOR!

Posted by on Jan 29, 2013 in The Food Well | 0 comments

Need a strategy for sticking with your resolution to eat healthy?           Think COLOR!

We recently shared this color story on Penobscot McCrum’s Mainely Potatoes blog: One of the most popular New Year’s resolutions made each year is to “eat a healthier diet.” But as we flip the calendar page from January to February, a sorry fact must be faced: Most of us will soon abandon our good intentions.  Why do we give up so soon? According to Psychology Today’s Tamar Chansky, PhD, it’s because we live in an age of instant gratification, where expectations to “go big or go home,” make it hard for us to go small and go slow. And as Aesop tell us, slow and steady wins...

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Words of Wellness: Food Snob

Posted by on Dec 13, 2012 in The Food Well | 1 comment

Words of Wellness: Food Snob

The December 3, 2012 issue of TIME magazine featured a cover story on Dr. Mehmet Oz’s diet for the 99% — the “anti-food snob diet.”  Now, if you throw around terms like snob, elitist and 99%, you will generate a lot of heat in cyberspace––just google “Dr. Oz’s Anti-Food Snob Diet” and you’ll see what I mean. Exactly what TIME was hoping for, I’m sure. Although it smarts a bit to be labeled a snob for shopping at the farmers’ market, I do agree with his main point: “You don’t need to eat like the 1% to eat healthily.” His focus is strictly on nutritional...

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Words of Wellness: Paleo

Posted by on Aug 14, 2012 in The Food Well | 14 comments

Words of Wellness: Paleo

Let me stipulate right up front that this is not a post about the pros and cons of the hunter/gatherer diet. Plenty of other better-qualified folks are researching, reviewing and debating the merits of eating like a caveman. Not I.  (If you’re interested, Dr. David Katz’s HuffPost commentary from 2011 is a good place to start.) My interest is purely…epicurean. Paleo piqued my curiosity when it surfaced unexpectedly in two unrelated conversations. The first was with my son Ben. He’s 26, lives in San Francisco, and is part of an electronic music group, The M Machine. During a recent...

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Is Taste Really King?

Posted by on Jul 13, 2012 in The Food Well | 0 comments

Is Taste Really King?

Contrary to industry perception, the key driver of produce consumption is health, not taste. We all rely on research to help guide our marketing strategies. But what if the research is sending us down the wrong path? For example, consider the 2012 Food & Health Survey, an annual consumer attitude study commissioned by the International Food Information Council Foundation (IFIC). A key finding early in the survey report is this: Nearly all Americans are trying to improve at least one aspect of their eating habits. Nearly nine in 10 have tried to eat more fruits and vegetables. In fact,...

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