Is your brand positioned optimally for today’s health-driven marketplace?
Some two-thirds of grocery shoppers in the U.S. say that health and wellness interests and concerns are driving brand selection and food-purchasing decisions, and eight in 10 Americans are making an effort to eat healthfully.*
The Food and Wellness Group has demonstrated the enormous power of smart positioning and the revitalized communication of key brand attributes and benefits using our proprietary Health-Advantaged Marketing approach.
Consider these 5 questions:
- What’s the #1 health or wellness advantage your customers attribute to each of your brands?
- Is there a health advantage to your product or brand that you are not fully leveraging?
- Is there a competitive brand that has gained market share or out-positioned your brand with a health or wellness attribute?
- Which of today’s key health or wellness issues are (or should be) major contributors to your brand’s, or portfolio’s, growth?
- How much “healthy” conversation is being put to positive use in your social media channels?
The Food and Wellness Group offers an expedited, efficient and highly productive review of your portfolio of brands, an audit of your packaging, collateral, online and offline advertising, promotion and public relations messaging and communications, as well as a sweep across the messaging of key competitive or emerging brands in your category. We then fashion a Health-Advantaged positioning statement based our Healthy Insights process. Finally, we present top-line recommendations for bringing a new Health-Advantaged marketing approach to life.
So invite us in to talk with you about ratcheting-up the power of your brand’s Health-Advantaged™ position. There’s a healthier brand performance story ahead!
Business Inquiries and RFPs:
We would be very pleased to present our exclusive Health Advantage Check-Up™ service to you. Contact the Food and Wellness Group today! We also invite you to send us a copy of your RFPs for consulting, brand development or marketing services.
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Notes:
* Dr. A. Elizabeth Sloan, Prevention/FMI study, 2000 and Top 10 Functional Foods, Food Technology, April 2012
