Posts Tagged "Food"

Bringing The Colors of Health To America’s Dietitians:

Posted by on Oct 19, 2013 in The Food Well | 0 comments

Bringing The Colors of Health To America’s Dietitians:

This week, the Food and Wellness Group is in Houston to preview The Colors of Health to those on the ground floor of America’s campaign for better health through improved nutrition. Here at the Food and Nutrition Conference and Expo (FNCE), sponsored by the Academy of Nutrition and Dietetics, we are previewing the new, color-guided, goal-oriented marketing initiative developed by the Food and Wellness Group to finally “move the needle” in the consumption of fruits and vegetables.

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The Colors of Health debuts at FNCE 2013

Posted by on Oct 18, 2013 in News | 0 comments

The Food and Wellness Group team is previewing its Colors of Health initiative at the 2013 Food and Nutrition Conference and Expo (FNCE) in Houston, October 19 – 22. The Colors of Health is a color-guided, goal-oriented marketing initiative to increase the consumption of fruits and vegetables to 5 cups a day. Using the power and appeal of color to communicate the health benefits of fruits and vegetables–and drive increased purchase and consumption–the program is designed to move people from passive awareness to active achievement. At FNCE Expo Booth 1730, the team is previewing...

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Words of Wellness: Naturality

Posted by on Mar 6, 2012 in The Food Well | 2 comments

Words of Wellness: Naturality

One fairly recent addition to the food and wellness lexicon is “naturality.” Why, you may ask, do we need the word “naturality” when we already have “naturalness”? Because we just can’t get enough of “natural” these days. In fact, we crave the word “natural” on our food labels. Studies show “natural” is the leading purchase driver for supermarket shoppers...

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