Posts Tagged "produce marketing"

Who Says Health Doesn’t Sell?

Posted by on Dec 26, 2013 in News, The Food Well | 1 comment

Who Says Health Doesn’t Sell?

The produce industry’s leading publication, The Packer, recently featured an opinion column titled "Don’t Discount Produce’s Health Message," co-authored by the Food and Wellness Group’s managing partners, John Sauve and David Swardlick. The provocative piece addresses recent, high-visibility coverage of the challenge of increasing daily consumption of fruits and vegetables for better health. The column urges produce marketers and health-promotion leaders to stay focused on produce's most distinctive and potent benefit.

Read More

Is Taste Really King?

Posted by on Jul 13, 2012 in The Food Well | 0 comments

Is Taste Really King?

Contrary to industry perception, the key driver of produce consumption is health, not taste. We all rely on research to help guide our marketing strategies. But what if the research is sending us down the wrong path? For example, consider the 2012 Food & Health Survey, an annual consumer attitude study commissioned by the International Food Information Council Foundation (IFIC). A key finding early in the survey report is this: Nearly all Americans are trying to improve at least one aspect of their eating habits. Nearly nine in 10 have tried to eat more fruits and vegetables. In fact,...

Read More