The Food and Wellness Group (FWG) is a marketing consultancy in the food, beverage, and nutraceutical industries. It is experienced in the discovery and development of health-advantaged marketing strategies for product positionings and tactical executions… with focus on the emerging and colorful world of phytonutrients.

The FWG created a proprietary and branded marketing initiative called The Colors of Health® that features The Color Way® guidance system to help Americans reach their daily goal of 5 Cups a Day. Both The Colors of Health® and The Color Way® are registered trademarks of the Food and Wellness Group. Visit The Colors of Health website at www.colorsofhealth.com

John SauveJohn Sauve – Founder/Consultant

John has over 40 years of marketing and executive management experience in the food, foodservice, beverage, and dietary supplement industries including strategic planning, research, advertising and promotion, new product, new concepts, and new business development. He has been a leader in supporting the research and the awareness building promotion for the phytonutrient-driven health properties of fruits and veggies.

John’s profile can be viewed on LinkedIn. You can read an interesting article about his marketing work in bringing the antioxidant health story of Wild Blueberries to life in an informative article published by The Atlantic magazine entitled:

“How People Came to Believe Blueberries Are the Healthiest Fruit” The story of antioxidants and highly colored foods involves as much marketing as science. https://www.theatlantic.com/health/archive/2017/11/blueberries/545840/