Posts Tagged "marketing"

Is Taste Really King?

Posted by on Jul 13, 2012 in The Food Well | 0 comments

Is Taste Really King?

Contrary to industry perception, the key driver of produce consumption is health, not taste. We all rely on research to help guide our marketing strategies. But what if the research is sending us down the wrong path? For example, consider the 2012 Food & Health Survey, an annual consumer attitude study commissioned by the International Food Information Council Foundation (IFIC). A key finding early in the survey report is this: Nearly all Americans are trying to improve at least one aspect of their eating habits. Nearly nine in 10 have tried to eat more fruits and vegetables. In fact,...

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Gee, I wonder if something needs to change…

Posted by on Apr 25, 2012 in The Food Well | 2 comments

Let’s face it, everyone understands that fruits and veggies are healthy for you. Right? In fact, we know through research that the number-one reason people eat fruits and veggies is health. It is not, as believed even by some produce industry leaders, taste. Not a day goes by in this country without numerous positive stories being written about the health benefits of produce. In the debate over obesity, in national dietary guidelines like MyPlate, fruits and veggies are the health stars of all the food groups.  Yes, milk, nuts and whole grains are in the conversation and certainly deserve...

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