Wild Blueberry Association
From Commodity to Brand: Nature’s Antioxidant Superfruit
Over the course of two decades, we partnered with the Wild Blueberry industry to transform their product’s perception from “something in a muffin to a health icon” with a first ever breakthrough antioxidant positioning and health campaign that drove new worldwide awareness and demand. Full case study
Produce for Better Health Foundation
Breakthrough Strategy: 5 A Day the Color Way
Working with the Produce for Better Health Foundation, we created a national campaign that infused energy, clarity, and results into the 5 A Day message, making it easy for consumers to “eat their colors.” Full case study
Ganeden Biotech
Branding Friendly Bacteria: GanedenBC30 Probiotic
We created a highly differentiating brand for “GanedenBC30,” a patented strain of probiotic bacteria, elevating its visibility in the food ingredient sector and taking a leadership role in probiotic brand marketing. Full case study
Penobscot McCrum
Product Repositioning: Nutrition Packed Potato Power
With our help, this Maine family-owned potato specialty company is refocused attention on the nutritional benefits of potatoes, becoming a leader in the health-based marketing of an all-American staple food. Full case study
The Cheeses of France
The French Paradox: Parlez-vous Fromage?
In a first-of-its kind shopper marketing campaign for imported French cheeses, we opened up a conversation between American cheese lovers and the producers of some of the finest cheeses in the world. Full case study
